In the trial phase, you can add Viber call-to-actions to get users’ consent without being intrusive: If you’re unsure how your customers will use Viber, you can test this out with tyntec’s 30-day free trial for Viber. As a rule of thumb, Gen Z and millennials are usually faster to adopt chatting as the primary means of communication - which is the main demographic using Viber heavily. Investigate if customers are giving you feedback on which channels they feel more comfortable talking to your brand. Most consumers prefer to chat with businesses instead of receiving emails or calling a hotline number. ✔️ My core audience is ready to text my business Let’s find out more about what this messaging service can do for you □Īt the same time, Viber continues to grow! For instance, Viber had over 400% user increase in the Asia-Pacific region in 2020, with a 20% increase in the Philippines alone.īottom line: if your customer base is located in one of Viber’s top markets, it may be worth getting a Viber Business Profile to enable 1-to-1 messages. While it offers various business services, including in-app advertising, its Conversational Commerce flagship is Viber Business Messages. 70+ million interactions every single hourĪs a digital channel, Viber offers a great place where brands can interact with consumers.Viber’s actively engaged audience is the right place for companies to message consumers: The platform is most used by younger audiences, especially 25-34 year-olds and is popular with both men and women. One of the top chat apps globally, Viber boasts over one billion users worldwide with deep penetration rates in Southeast Asia (59%), Central and Eastern Europe (76%), and CIS (76%). In fact, 84% of consumers say a brand’s customer experience is as important as its products and services.Įnterprises are doubling their commitment to digital channels, especially messaging platforms, which customers increasingly prefer over traditional channels.Īfter all, 53% of consumers say they are more likely to shop with a business they can message! Research shows that putting customer experience front and center increases customer satisfaction rates by up to 30% and revenues by 50%. Savvy brands are going all out to engage with consumers on their terms - and who can blame them?
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